Little is noted publicly as to the extent in which big brands will go to in order to get their hands on variations of their brand names in web addresses.
But TripAdvisor recently filed complaints against the owner of two domain names, winning one of its challenges but missing out on the other.
The two domain names in question were Trpadvisor.com and TripAdvosor.com, both registered to a domain exchange company known as Fabulous.com which acts as a handling agent for YOLAPT, an Isle of Man, UK-based organisation known as Privacy Ltd.
Domain brand protection firm CitizenHawk represented TripAdvisor in the case.
The owner decided not to file a response to the domain arbitration hearing during the summer of this year, so the one-person panel ruled that the first URL, TrpAdvisor.com, be handed over to TripAdvisor.
However, the complaint regarding the second URL, TripAdvosor.com, was not upheld and the domain stays with its existing owner, the hearing decided.
The panel said the owner, with the regards to the first case, was taking advantage of errors by users on the TripAdvisor trademark and was engaged in so-called "typosquatting" for financial gain.
This was not proven in the second case.
Brands often go to these lengths to wrestle back such URLs held by "typosquatters" in order to give users the chance to find the genuine company website when making innocent spelling errors online.
There are, of course, commercial reasons for doing so.
In this particular case, the owner of the domains was redirecting visitors to the two domains over to Trivago, a rival of TripAdvisor for hotel metasearch, a process which can sometimes include an affiliate referral fee.
It has since emerged that the owner is well known for this kind of activity, having lost out in a similar dispute in 2007 in a case against social networking giant Facebook for using the domain Face-Book.com.
TripAdvisor did not respond to a request for comment or further information.
NB:Domain image via Shutterstock.