User review site TripAdvisor has lost an eighth of its market share in the battle at the top of the leading travel websites in New Zealand.
In June this year the site fell to 7% share of the accommodation category but retained its number one spot, ahead of Booking.com which saw its own share decline by 0.5% and a drop in position to third.
In the agency category, Expedia held on to its coveted market leading role but is now just under 1.5% ahead of Webjet.
Most popular travel websites in New Zealand for June 2012:
Agencies
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Destinations and Accommodation
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Airlines
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NB: Data courtesy of Experian Hitwise
NB2: Image via rook76/Shutterstock