TripAdvisor began giving reviewers badges on all of its global websites.
Reviewers get different types of star badges based on the number of reviews they've posted and these badges can be found on TripAdvisor.com, Tripadvisor.ca and TripAdvisor.co.uk, for example.
"To recognize travelers like you who share your time and advice with our community, we've just introduced reviewer badges for our members, appearing alongside their reviews on TripAdvisor, the company writes in an email.
TripAdvisor spokesman Kevin Carter adds: "TripAdvisor has added badging to the site to recognize and acknowledge the contributions of our active community of reviewers. These badges serve as just one more way users can determine which reviews are most relevant to their trip-planning experience."
The first badge is given after three reviews and a user gets a Top Contributor gets that designation and the appropriate gold badge after 50 reviews.
And, here's the precise pecking order for the review count badge.
The badges, a staple of foursquare and elsewhere, are part of a process to make reviews a bit more social.
For example, you can see that Jan185, a female from Sylvania, Ohio, has written 22 reviews and has given the New York Marriott Marquis an "excellent" rating.
You can click on a link to ask Jan185 a question about the New York Marriott Marquis and also view her wanderings on the TripAdvisor Cities I've Visited app.
The review badges are purely based on number of reviews written and aren't designated according to the quality of reviews.
TripAdvisor also introduced Helpful Vote Count badges, which appear in a review below the reviewer's profile photo and the number of reviews the TripAdvisor member has written on TripAdvisor.com.
Beneath each review, users can vote whether the review is helpful, leading to the Helpful Vote Count badges.
Carter of TripAdvisor says the Helpful Vote Count badges will be rolled out "to all TripAdvisor domains in the near future."
It's all an effort by TripAdvisor to get more game-like and social and to provide users with a small incentive to encourage more user reviews.