Global deals publisher Travelzoo is to relaunch its websites, adding images, guides and social media to the mix.
The redesign will begin on the flagship US site shortly and then extend to its portfolio of country sites around the world.
The process is meant to be part of on ongoing series of improvements to the company's websites after years without any major design or work on core functionality.
The initial phase will see a larger use of images and social media links for users, as well as content penned it team of producers.
Travelzoo's metasearch brand Fly.com will also see a stronger position on the new sites.
The move comes as European managing director Chris Loughlin moves stateside to become CEO of the business, taking over from ****++ Bartel.
Loughlin concedes the sites need a new look having changed little in the years since the brand started its overseas expansion, beginning in Europe five years ago.
However the simplicity will remain, he says, allowing users to reach deals quickly from the homepage.
The site was recognised by Google in a recent ad campaign for the search giant in the US which named sites for their user-friendliness.
Meanwhile, Loughlin says a recent decision to advertise on UK television - it's first such high profile marketing effort outside the US - was a success.
During the campaign the 30-second adspots were shown to approximately 25% of the UK TV audence.
Global travel deals publisher Travelzoo is to relaunch its websites, adding images, guides and social media to the mix.
The redesign will begin on the flagship US site shortly and then extend to its portfolio of country sites around the world.
The process is meant to be part of on ongoing series of improvements to the company's websites after years without any major design or work on core functionality.
The initial phase will see a larger use of images and social media links for users, as well as content penned by its team of producers sourcing deals for the site and its Top 20 weekly email.
Travelzoo's metasearch brand Fly.com will also see a stronger position on the new sites.
The move comes as European managing director Chris Loughlin moves stateside to become CEO of the business, taking over from Holger Bartel.
Loughlin concedes the sites need a new look having changed little in the years since the brand started its overseas expansion, beginning in Europe five years ago.
However the simplicity will remain, he says, allowing users to reach deals quickly from the homepage.
The site was recognised by Google in a recent ad campaign for the search giant in the US which named sites for their user-friendliness.
Meanwhile, Loughlin says a recent decision to advertise on UK television - it's first such high profile marketing effort outside the US - was a success.
During the campaign the 30-second adspots were shown to approximately 25% of the UK TV audence.