Hot on the heels of its recent branding overhaul, Travelshark has captured $5 million worth of funding from a Singapore private equity firm.
Travelshark closed the round today from DLA Holdings, bringing its total investment so far to $8 million.
The travel site network provider recently admitted its former name, Swiftrank, was not resonating with customers and users and decided to make a wholesale change to corporate image.
Travelshark CEO Sue Heilbonner claims the company has achieved "impressive revenue growth and global sales" since its last year (TLabs Showcase - Swiftrank).
The latest injection of capital will fuel investment in sales, marketing and product development, Heilbonner says.
Companies named on the customer roster include Intercontinental Hotels Group, MGM Resorts, Highgate Holdings and TIG Global.