Tour operator Thomas Cook has lifted its web sales in the UK and Germany and is talking the talk around conversion rates and ancillary sales.
In the quarter to end-March it said that web sales in the UK were up 10% compared with last time, with sales in Germany up by 21%.
Conversion rates are up across all devices, in the UK at least - desktop is up 10%, tablets up 31% and mobiles up 48%.
Ancillary sales through the web are 10% ahead of last year - Thomas Cook includes travel insurance, airline meals, seat selection, extra luggage, private transfers, room upgrades, excursions and entertainment whilst in resort within this category.
Most of the digital insights in the report are aggregated onto a single slide for analysts:
For such an important European travel business, details about its digital and online performance are relatively top-line and vague. At the same stage last year it was more forthcoming, talking about its share of bookings by device type, virtual reality hotel tours and its digital companion.
But with its share price down by 20% on the day at the time of writing, it's probably got more pressing matters to think about, such as it exposure to Turkey, summer bookings down and an increase in its net debt.
Click here to access the Thomas Cook Group investor home page from where its latest financial release and presentation can be accessed.