Travel search brand Skyscanner will unveil a significant new look and feel later today, including the first overhaul of the company's branding following its launch 11 years ago.
From a website perspective, a major clean-up of the homepage has been introduced, doing away with the some of the link-heavy modules that used to litter the first page of the site.
The redesign and branding work, carried out by two Scottish agencies, Stand in Glasgow and Edinburgh-based Newhaven, has been planned for a number of months and follows the usual usability testing and feedback sessions with users.
There are no significant functional changes as yet, Skyscanner says, it's all just look and feel at this stage.
The result pages, for example, have the same number of ad units on the right hand side and familiar sliding toolbars to refine search parameters.
But most prominent is the change to the company branding and logo, doing away with the old three-pronged symbol in favour of a cloud design.
Skyscanner says the iPhone app is also part of the redesign work and will be available in the Apple appstore later today, when the main website relaunches.
The company will be rolling out the design simultaneously across all markets and in 29 languages.
Skyscanner's relaunch comes just three weeks after its main rival in the US and market leader in search, Kayak, also unveiled a new look for its desktop service, borrowing heavily from the design work it had already introduced for its iPad application.
In the UK, Skyscanner's home territory, it battles mainly with Travelsupermarket and Cheapflights.