Move aside football, soccer (that's, err, football to everyone else) and the FIFA World Cup in South Africa is proving more popular in the US than expected.
Data from country sites belonging to metasearch engine Skyscanner reveals a surprising number of flight searches to South Africa from the US before and during the global extravaganza which begins later this month.
Not known for its widespread enthusiasm for the round ball game, despite hosting the tournament in 1994, searches for flights from the US to South Africa have increased by 440% on the same period in 2009.
Skyscanner's table of the top ten most eager fans:
- USA - 440%
- Spain - 409%
- Brazil - 399%
- France - 331%
- Australia - 308%
- Portugal - 272%
- Germany - 250%
- Netherlands - 226%
- England - 206%
- Italy - 134%