The pandemic has caused all sorts of headaches for travel brands, as we know.
But it has also inspired some new ideas that were probably never on the agenda for companies at the turn of 2020.
One such trend being explored by some is trying to tap into the shift away from corporate workspaces to locations for both work and play.
Oasis Collections is testing the idea out with the launch of the Oasis Passport - a program whereby members can "benefit from ultimate flexibility, with the ability to move freely and effortlessly between different properties, cities and countries with a fixed monthly cost."
That's the official line from Oasis, of course. But there's a lot more to it than that.
PhocusWire spoke to founder and CEO Parker Stanberry about how the idea came about and why it could be a longer-term trend, rather than something exclusive to this mid-pandemic period.
The interview was recorded for the latest episode of the InPhocus podcast, hosted by PhocusWire's Kevin May.