Tell me the name of that loch, rocky outcrop or castle, is that Nessie? Okay, maybe not the latter, but Scottish tourism bosses are throwing their efforts into an augmented reality application for mobiles.
Welcome to Scotland, the website operated by a group of major visitor attractions in the region, aims to provide a richer experience via mobile devices, with augmented reality part of a general iPhone and Android app for visitors.
The app provides all of the usual information including maps, places to stay and destination information without users having to enable data roaming.
It also uses the GPS technology on the handset to provide suggestions of things to do and incorporates a 'What's That?' augmented reality function to give further information on some of Scotland's historic sites.
The Welcome to Scotland app costs £2.99 and is being hailed as the most technologically advanced tourism app in Europe.
The technology behind the augmented reality part of the application is powered by GeoVector.
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