In the Asia Pacific region, aggregate gross bookings via online travel agencies are projected to jump 68% from 2017 to 2021, making OTAs the fastest-growing online distribution channel in the area.
China leads the pack as APAC’s largest OTA market, and a majority of OTA bookings in the region are now completed on mobile.
A new report from Phocuswright surveys OTA distribution from 2015 to 2021, including a look at the major APAC competitors, notable trends, gross bookings and how mobile has changed the game.
Asia Pacific Online Travel Overview Tenth Edition: Online Travel Agencies, written by Chetan Kapoor and Maggie Rauch, also examines the landscape of Indonesia and India as well as evolving rail market.
The report is FREE for existing Phocuswright Global and Asia Pacific Subscribers (learn about how to become one here).