More consolidation in the rental sector with short-term site and US-based Roomorama merging with Europe specialist Lofty and attracting a seed funding round of $2.1 million.
Billed as a merger, but essentially a transfer of Lofty's assets, customers and portfolio into Roomorama, the new company will run under the latter's brand and use its technology for listings, marketing and customer service.
The $2.1 million seed round comes courtesy of Jose Marin (investor in Inbed.me, and GuestMob), PROfounders Capital, Lerer Media Ventures and Thrive Capital Partners.
The deal with Lofty and funding comes just days after HomeAway snapped up Southern Europe rental specialist Toprural and following Airbnb's acquisition of UK-based company Crashpadder in March 2012.
Roomorama says in 2011 it managed to secure 60,000 nights booked via its portfolio of around 50,000 properties around the world.
It currently has properties in 3,600 locations.
Lofty has traditionally been a Europe-focused business, so will add to Roomorama's target of having a presence in as many countries as possible. New York-based Roomorama opened an office Singapore in early-2011.