Similar to the Google-ITA Software deal speculation in March and April 2010, plans by Amadeus to offload European online travel agency Opodo continue to bounce around.
The latest comes via Reuters today which claims three sources say banking group JP Morgan was recently appointed to handle the sale of Opodo.
Amadeus believes Opodo is no longer a strategic asset for the recently publicly listed company, the report suggests.
The GDS giant has not responded to requests for comment. Opodo CEO Ignacio Martos has once again declined this morning to speak on the matter.
Amadeus officials have already been forced this year to clarify the company’s position over its ownership of the European online travel agency.
The Madrid-based travel technology firm and global distribution system reacted quickly to rule out a sale of Opodo after successfully launching its IPO in Madrid in May 2010.
At the time an official claimed there was “no truth” to the rumours about a possible sale of Opodo, addressing speculation that the Amadeus was keen to offload the OTA ahead of listing on the Spanish stock markets.
The continued rumourmill suggests Amadeus may have changed its mind...