Online travel agency On The Beach is claiming status as the first online travel agency in the United Kingdom to have a direct connection with Emirates via the carrier’s NDC API.
The Emirates API, called Online B2B, means On The Beach, which has traditionally offered short-haul holidays, can offer mid- to long-haul holidays with direct flights to Dubai from eight U.K. airports.
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The OTA says it is also contracting hotel supply in the region with a focus on four- and five-star properties in Dubai and Ras Al-Khaimah.
Bill Cavendish, Emirates’ vice president of distribution strategy, says: “Emirates has launched Online B2B to extend its online brand into travel retailers and ease integration into their own trading platforms, thereby enhancing our mobile and B2C strategy."
Emirates unveiled its first API aimed at B2B partnerships in 2016, in a bid to help distribution partners connect directly to the carrier’s host reservation system for pricing, availability, ticketing and ancillary services.