Emirates


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VIDEO: Emirates on priorities and challenges for an airline's digital strategy
By Linda Fox | October 8, 2019
During the World Aviation Festival 2019, PhocusWire interviewed Alex Knigge, Emirates SVP of marketing and brand, whose role is to focus on the customer experience. Read More
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airline-sustainability
Aviation bosses: We need to be vocal about environmental credentials and embrace tech
By Linda Fox | September 13, 2019
The flight shaming campaign has shone a critical light on the industry for not promoting the industry’s efforts enough, as pressure mounts on carriers to take notice. Read More
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Middle East series part 4 aviation
Middle East, part 4: Aviation innovation
By Mitra Sorrells | April 29, 2019
For the final piece in our monthlong series on the Middle East, we take a look at innovations in the airline sector. Read More
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onthebeach-emirates-direct-connect
On The Beach makes NDC direct connection with Emirates to assist long-haul push
By Linda Fox | January 16, 2019
The online travel agency is claiming it is the first in the U.K. to have a direct connection with Emirates via the carrier’s NDC API. Read More
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Dnata majority stake Bd4travel
Dnata acquires majority stake in AI personalization platform Bd4travel
By Mitra Sorrells | November 27, 2018
Dnata, an air services provider that is part of the Emirates Group, has acquired a majority stake in Bd4travel for an undisclosed amount.   Read More
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biometric-technology-airports
Biometric-led travel sees a boost as initiatives take off
By Linda Fox | November 1, 2018
Emirates is claiming a world first with the launch a “biometric path” for travelers at Dubai International Airport. It is one of a number of projects pushing the technology during 2018. Read More
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Overcoming the many challenges to make blockchain work for airline distribution
Overcoming the many challenges to make blockchain work for airline distribution
By Linda Fox | October 11, 2018
Airlines are experimenting with different use cases blockchain and some see real potential for distribution. Read More
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Emirates boss reverses GDS criticism, yet sees role for blockchain-led distribution
Emirates boss reverses GDS criticism, yet sees role for blockchain-led distribution
By Linda Fox | September 10, 2018
Emirates is experimenting with blockchain technology as a potential means of distribution in the future. Read More
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Emirates and The Entertainer devise subscription model for trip-planning app
Emirates and The Entertainer devise subscription model for trip-planning app
By Martin Cowen | July 9, 2018
Dubai-based loyalty and engagements specialist The Entertainer has developed a trip-planning and in-destination discounts app for members of the Emirates loyalty scheme, Skywards. The app – branded Read More
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Emirates virtual reality cabin tour
Emirates customers can now use VR to explore plane cabins
By Mitra Sorrells | July 6, 2018
Passengers flying on Emirates can now use virtual reality to explore seat options and cabin amenities. Read More
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Airline distribution surcharge trend tipped to slow
Airline distribution surcharge trend tipped to slow
By Kevin May | May 7, 2018
Air France-KLM could be the last of the major airline groups to introduce a fee for passengers that book tickets through the global distribution systems. Read More
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Emirates gives vote of confidence to VR seat mapping software
Emirates gives vote of confidence to VR seat mapping software
By Marisa Garcia | April 16, 2018
Spanish software developers, Renacen, had plenty to celebrate during the Aircraft Interiors Expo after winning the Visionary Concepts category of the Crystal Cabin Awards for its 3D SeatMapVR visualiz Read More
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How AI is transforming the traveler experience from start to finish
How AI is transforming the traveler experience from start to finish
By Viewpoints | March 16, 2018
This is a viewpoint from Noreen Henry, CEO of Wayblazer. With today's technology, consumers are able to interact with self-driving cars, real-time language translation services, and of course shop Read More
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Emirates Vacations puts AI-powered chatbot directly into ads
Emirates Vacations puts AI-powered chatbot directly into ads
By Mitra Sorrells | February 27, 2018
Travel brands have been using chatbots for some time, on their websites and through Facebook Messenger, to engage customers with a conversational interface.   Read More
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Emirates Vacations digs into intent using chatbot ads
Emirates Vacations digs into intent using chatbot ads
By Linda Fox | February 27, 2018
Emirates Vacations has partnered with Wayblazer for the launch of a AI-powered chatbot that communicates with consumers through display ads. Emirates says use of the medium drove an 87% lift in eng Read More
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