Can't switch off, it appears, as nine out of ten British travellers admit to spending up to four hours a day playing with various technology and gadgets on a trip.
The study was conducted by Lastminute.com with 2,000 adults during July 2013.
Holiday pictures - numero uno
In an effort to update friends and family, about 30% of holidaymakers post real-time trip updates and pictures in social media.
The traditional postcards are replaced with instant digital pictures. With services such as Vine and Qwiki emerging, postcards are definitely getting sidelined.
About 25% of men take pictures of themselves to post in social media, whereas in case of women it is 30%.
The buck stops with wi-fi
27% of british travellers are not inclined towards selecting a hotel that doesn't offer free wi-fi. This trend validates the fact that two-thirds of hotels in Europe offer free wi-fi for guests.
To top the surprise, 40% of travellers chose to stay in a two or three star hotel with wi-fi than staying at a five star hotel that doesn't offer wi-fi.
When it comes to choosing a restaurant/bar while travelling, 30% would chose one with wi-fi.
14% of travellers would purchase a foreign SIM-card on their holiday to access the internet on the go.
Mark Maddock, managing director of Lastminute, says:
"We are finding with our hotel partners it is no longer enough to offer guests free Wifi, it is also about the quality and speed of the internet connection.”
Influence of gadgets
48% of travellers rely on their gadgets to keep themselves occupied during their holiday.
Gadgets are given so much importance that one in ten british travellers are willing to pay extra baggage fee to take all of their gadgets with them during their holiday.
Mobiles phones and smartphones top the list of holiday gadgets (85%), followed by digital cameras (70%) and iPods and MP3 players (31%).
Gaming consoles doesn't seem to be much popular among travellers. Only 8% travellers take their consoles with them.
NB:Gadgets image via Shutterstock.