Momondo is claiming a first with the launch of a hotel and flight metasearch service for East and Central Africa.
The Cheapflights-owned service has partnered with Nation Media Group, a local media specialist, to unveil Twendetwende.
Twendetwende, which means 'let's go, let's go' in Swahili, enables users in the region to search for travel across more than 700 online travel agencies and airline sites as well as 25 hotel suppliers.
The site's launch will be followed by services for Uganda and Tanzania in the coming months.
Nation Media Group already runs a number of newspapers, radio stations and television stations as well as more than 12 consumer-facing websites.
The company says it's a good time to launch the travel service and claims its websites currently attract five million unique visitors a month and close to 50 million page views.
Figures from Internet World Stats show Kenya has the fourth largest internet population in Africa with 10.5 million users (25.5% of the region's population) while Tanzania comes in at sixth place with 4.9 million (11.5% of its population).
Further growth is likely to be fuelled by the steadily growing middle class in the region with figures from the African Development Bank estimating a growth from 355 million in 2010 to 1.1 billion in 2060.
Mobile penetration is also likely to help the fledgling site with Africa already the second most connected region for mobile phones according to figures from Informa Telecoms & Media.