Momondo is to release its '2nd generation search engine' using more consumer intelligence to return better results for users.
The Cheapflights-owned flight comparison specialist says it's focused on providing a good service to people who don't know where they want to go or when is the best time.
Momondo partner Martin Lumbye says the inspiration element will draw on social data from within and outside the site and consumer online behaviour, and forms the core of what he is calling a semantic engine.
A second element, which the company is also developing with a working title of 'convenience balancer', will allow consumers to decide what they want to prioritise by pitting price versus duration.
"The old-fashioned way is price but today we need to give consumers much more information. The lowest price is always shown as the first but that is always tickets that are the most inconvenient."
Lumbye says this is Momondo's first step towards semantic search which it believes is the future although he admitted some tweaks had to be made after the company experienced a drop in numbers when it tested it in a closed group.
The site has also undergone a redesign, its first in four years, which aims to provide an improved user-experience and faster results.