SOCIAL: The desire (obsession, even?) to send a marketing campaign beyond its initial expectations to somewhere where it is picked up users and the media is a very strong one. But perhaps marketers need to rethink how they approach such campaigns, lest they get carried away with activities which often hinder rather than help. Read more on Harvard Business Review.
Can we agree to kill the word "viral" – unless it’s referring to something that leads you to call a doctor, or download a security patch?
The problem with this term is that it suggests there’s something inherent in the content itself that makes it travel.
The virus, once released into the wild oceans of social media, preys on its victims.
In fact, quite the opposite is the case: unlike viruses, people actively choose to engage with marketing messages and to share them (or not) with friends.
Read more on Harvard Business Review
NB: People talking image via Shutterstock.