The new year begins well-intentioned on the marketing front. Marketing plans, heavily crafted and finessed late in 2014, begin to be implemented - only to discover that the landscape has already shifted, making said plan obsolete.
The cross-channel marketers at Signal have put their marketing tools to the grindstone of reality, with the result being some of the most important digital marketing trends of the year.
From beacons to data cooperatives that allow a consistent higher-level understanding of the customer, these trends continue to push marketers to become technologists. So rather than simply creating strategies to leverage OPP (Other People's Platforms), the successful marketer must become a voice for marketing technology organization-wide.
Here's a framework to get started:
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NB: Marketing machine image courtesy Shutterstock.