Google surprised many in adland a few months ago when its first ever major outdoor advertising campaign was launched simply to plug its Chrome browser.
Since then, posters espousing the benefits of downloading the Chrome web browser have appeared all over the London Tube network and in other high profile outdoor advertising spots.
Google is trying to woo readers by showing off how many activities a user can carry out at any one time - watch videos, emails, tweet, etc.
Only two brand names are mentioned: one belongs to sister company and video sharing beast YouTube and, curiously, lastminute.com.
"4 airline tickets booked on lastminute.com."
There are some companies that would pay vast quantities of money to secure such a ringing endorsement from the likes of Google.
Google will not comment on any financial arrangements surrounding the advertising, but it turns that Lastminute.com did not pay for being including in such a high profile position.