Much shedding of collective tears from other startups a few months ago when travel inspiration site Joobili announced it was closing its doors after almost four years in business.
The way in which the end of the business was documented, via a brutally honest interview co-founder Jared Salter gave Tnooz, may have won its executives respect and admiration from other travel brands, but the brand was still in the so-called deadpool, with four years of hard work effectively down the drain.
If a story has a happy ending, however, then perhaps it comes with news that the assets which Joobili owned (5,000+ events database and "solid user base") were bought this week by travel site network provider TravelShark.
Terms of the deal were not disclosed.
TravelShark says it intends to use the database of annual listings around the world to populate a new service on its own site known as TravelShark Events.
The Joobili site has returned briefly (after being taken offline for a short while after its closure in April), albeit for a further four weeks before integration into TravelShark.
The company plans to also stream the Joobili listings into another new service called SharkPlans and SharkDive, a recommendation engine it is currently building.
"The outpouring of interest following that article was very encouraging for Tamas [Gabor, co-founder] and me.
"We were lucky to have a competitive situation for the assets, and we selected TravelShark because they provided the best opportunity for us to place our past efforts and hopes for Joobili in the hands of a company who would nurture and grow our objectives in founding the company."