Hotel web and marketing kit provider Hotelchamp has secured a Euro 1.75 million investment round.
The Netherlands-based company, which launched officially in June this year (TLabs here), has raised the money from angel investors (including three unnamed figures from the hotel sector), its founders and Investion Venture Capital.
Hotelchamp was formed in mid-2015 with a strategy to provide hotels with online services and marketing tricks to persuade web visitors to convert and book direct.
The basic premise to hotels is to help them lure potential guests away from booking a room via an online travel agency, through a series of tools such as personalised marketing messages.
The capital will be used to attract more hotel chains and properties, the company says.
Hotelchamp has signed a number of major clients in both its domestic market and Europe, including Bilderberg Hotels, Sandton Hotels and Corinthia Hotels.
More recently it secured a deal to work with Millennium Hotels, with 120 properties using the platform.
CEO and founder Kristian Valk says:
"Hotels become less dependent on the large booking websites by using our software on their own websites. They will have direct contact with their hotel guests, which makes the entire booking process a lot more personal."