A $10 billion tourism bounty in the Middle East is the target of HolidayMe after raising $7 million in a Series A funding round.
Investing in the company is Accel Partners, the global private equity group which has also previously backed HotelTonight, Kayak and Bla Bla Car.
Other participants include F&C Overseas Investment and previous supporter, Al Sanie Group.
The company says it will use funding round to improve its IT infrastructure, plot its regional expansion and for recruitment.
Al Sanie helped with the company's initial seed round of $4 million (TLabs here).
HolidayMe specialises in both dynamic packages and bundled deals, with travellers in the Middle East its core market.
It also claims to have more than 8,000 activities and tours available and operates ground transfer with partners.
CEO and co-founder, Geet Bhali, says:
"We have made significant progress and are currently at a very important stage in terms of growth and expansion.
"We are very excited to have leading investors such as Accel Partners and F&C Overseas Investment with impressive track records join our board. This has provided great value to our regional business plans."