Hotel booking technology provider Guestcentric says it will waive fees for three months to hotels in the Gulf of Mexico region affected by the BP oil disaster.
The company, which marries booking software with a focus on using social media for distribution and interaction, will provide its services to properties across the blighted area with immediate affect.
The decision follows a similar move from hotel review giant TripAdvisor to give hoteliers a free advertising on its recently launched Business Listings service.
TripAdvisor is also working with Tnooz on a promotional campaign to raise awareness to those in the affected region.
Guestcentric officials say:
"We applaud TripAdvisor's initiative to help hotels and that GuestCentric will also offer 3 months of free service including the setup of a twitter channel for them to inform their customers on oil spill status and other news."
Coastal regions in Louisiana, Alabama, Mississippi and Florida remain threat from the impact of the oil slick in the Gulf of Mexico.
BP, the oil company which owns the facility at the centre of the crisis, has attempted a number of operations to halt the flow of oil pouring into the Gulf.
NB: Hoteliers should contact GuestCentric for more information.