Google gives high marks to a Kerala Tourism marketing drive and claims the destination marketing organization is the first to reach out to inbound travelers through such a mobile campaign.
The tourism board calls Kerala, kocated at the southwestern tip of India along the Arabian Sea, "God's own country."
Kerala Tourism's iPhone and iPad campaign revolves around a short video, which Google posted on its Google Mobile Ads Blog.
Highlighting the Kerala Tourism video on the blog gives Google a chance to show off AdMob, which Google acquired for $750 million in 2009.
The tie-in comes because the Kerala Tourism mobile campaign uses AdMob's Interactive Interstitial ad units, which enable users to browse and click to other content while the video is playing.
Google boldly predicts the Kerala video will attract 2.5 million views in a week, helped along by the Google Mobile Ads Blog post.
The campaign was put together by ad agency MobME.