RedDoorz is the latest online budget accommodation aggregator to pick up funding, with Singapore-based Jungle Ventures backing an undisclosed pre-Series A round.
While the action around this emerging sector has been focused on India, RedDoorz is active across all of south-east Asia with some 500 properties under the brand.
It uses the familiar model of providing budget accommodation owners the option to brand their hotel as RedDoorz in return for offering amenities which are consistent across all RedDoorz properties.
It guarantees guests free wifi, toiletries, satellite TV, clean washrooms, quality linen and mineral water.
RedDoorz also gives the hotel owners a distribution mechanism, not only directly via the RedDoorz portal but also through relationships with third-party distributors.
The standardisation of the product is a compelling consumer proposition - the distribution part is about driving business for owners, many of whom are "unable to realize the full monetary potential of their assets and have to make do with lower average daily rates."
RedDoorz is owned by Singapore-based Commeasure, which is a hotel distribution and digital marketing specialist working with some 500 properties in the region.
Commeasure was founded by Amit Saberwal and Kunwar Asheesh Saxena. Saberwal was formerly chief business officer at Indian OTA MakeMyTrip, while Saxena's CV includes stints with lastminute.com, Zuji and British Midland as well as Make My Trip.
Jungle Ventures also provided $1 million in seed capital for Commeasure earlier this year. It has an impressive record in the region - it was an investor in vacation rental portal Travelmob which was sold to HomeAway and was a backer of Voyagin, a tours and activities business acquired by Japan's Rakuten Travel.
RedDoorz also announced that Philip Wolf, founder of Phocuswright, and Ajay Bakaya, executive director of Sarovar Hotels & Resorts, have joined its advisory board.
India sets the standard for branded budget hotels