US TV executives will be delighted that the new and final season of trippy drama Lost is getting so much attention ahead of its premiere next week.
Not least is the expectation from the fanboys in forums as to how the sixth season will end but the ABC network looks to have done a cute marketing deal with metasearch engine Kayak.
Users searching for flights between Sydney and Los Angeles on 22 September 2010 (date of the original date Lost crash) on Kayak see a result for Oceanic Flight 815.
Click through to book and, hey presto, users find themselves on a Lost wiki page.
According to CNET, for the superfanboys Kayak has included taxes at $23.42, which when subtracted from the $4,839 total price leaves $4,815.16. Lost has constantly used the following sequence of numbers through the previous five series: 4-8-15-16-23-42.
A nice touch.
The level of detail and agreement with Kayak illustrates the lengths marketing execs will go to in order to create buzz around a product. In addition, Kayak also gets noticed.
Meanwhile, a fan has pieced together footage from the previous five series to produce a real time capture of the infamous Flight 815 in a Jack Bauer/24 style. Nerdy but very clever.
httpv://www.youtube.com/watch?v=MKcKtjrL5bc#