UPDATE: So it looks like Expedia may have been over-reaching itself a little bit. Officials now say the prediction of two months (as the original headline suggested) should actually have been six months.
Expedia in Europe appears to be getting some serious attention - with officials claiming a string of improvements to the service expected by the end of 2010.
Probably the most significant move, announced today, will be the introduction of the opaque pricing model for hotels across Europe, beginning in the UK.
Borrowing from their US counterpart, sites in Europe will implement the Expedia Unpublished Rate Hotels programme, a system where users see the price, area within a city, star rating and description of a hotel, but not the name of the property.
Expedia US started the service - a system used on sister site Hotwire - in June 2010.
The UK version, known as Expedia Secret Saver Hotel, will begin on November 8 and other countries around Europe will follow in the coming months, an official confirms.
"This opaque hotel listing format means Expedia’s hotel partners can list their inventory at their best possible rates without compromising their retail rates.
"At the same time, participating hotels can now capture customers who might not have otherwise booked their property."
The wider push for Europe by Expedia was dressed up in provocative language, with the company claiming it will launch more new features and services over the next two months than it has done in the previous five years.
The second element of today's announcement comes in the form of a Facebook service launching in the UK and, once again, being rolled out to other European markets in the coming months.
The Facebook application allows users to track various elements about a trip such as exchange rates, weather updates as well as tips for what to do in a destination (using content from Expedia sister-site TripAdvisor).
The information is displayed within the users's Facebook profile so, in theory, "friends" can post comments and suggestions against a customer's trip, before, during and after the activity.
Senior marketing director for Expedia EMEA, Andrew Warner, says:
"Expedia has been looking in detail at how we can address the range of needs of different audience segments. We understand that some users prefer to draw on collective experiences and others defer to the views of a few trusted friends.
"So, we aim to offer the flexibility for customers to select the most relevant information sources according to the stage in the trip and their distinct needs and preferences."