Ebookers is looking at ways of using its mobile and online channels to distribute deals tailored to different consumer shopping habits.
The online travel agent, which unveiled ebookers hotels for the iPad last week, wants to serve up last minute deals via its mobile website and app and use the main website for deals with longer lead times.
Ebookers boss Tamer Tamar says the OTA is already seeing consumers on the mobile site are five to six times more likely to book on the same night of the stay.
The figures are supported by Priceline numbers showing 70% of mobile customers are booking same-day deals.
Ebookers also wants to further integrate the hotels app with the travel inspiration Explorer app to provide a more seamless experience for consumers.
Currently there is a button within Explorer which links to the relevant hotel page on the website as well as prompting consumers to download the hotels app.
"We want to really connect Explorer with our other tablet apps. No one has been able to connect the inspiration stage with the booking. We did not want Explorer to be a sales too but it gives us an engaged customer to go to our booking application."
Ebookers plans to release versions of the hotels app for iPhone, Android and Nokia devices before the end of the year as well as introduce functionality to save and share itineraries.
Social media integration is also part of the development strategy for the Explorer app.
Hotels.com, which unveiled its new iPad app the day before ebookers, has also made a big play on user experience.
The company sees tablets becoming the primary device for consumers to go online and developed its app based on how consumers perceive and interact with these devices.
According to marketing boss Christelle Chan:
"They think it's fun and easy. Like never before the experience should start with the planning stage so we put together an app that brings together all this fun and easiness."
The company has high ambitions for mobile, according to Chan, with the new app only the beginning and further releases expected in 2012.
"All of the companies verticals are geared towards mobile and a 'mobile expert pod' is in place to devise a coherent strategy across the board."