European travel search site has EasyVoyage overhauled its hotel review system so participants must confirm details of their stay at the property being reviewed.
The move to add an eligibility check into its system comes as a growing number of individuals and organisations question the validity of reviews on sites such as TripAdvisor.
EasyVoyage, a significant player in France and Spain and with ambitions to grow around Europe, now asks users wishing to add a review to the EasyOpinions part of the site to detail the date and duration of the trip.
Each reviewers also has to complete a profile including full name and photo and score the property against seven criteria such as infrastructure, quality/price, sport/entertainment, accommodation, geographical location and food/drink.
EasyVoyage founder and CEO Jean-Pierre Nadir says the new system will ensure authenticity of reviews against each of the properties listed on the system.
Each review is also checked by a team of analysts before authorisation. The group, known as EasyExperts, have themselves apparently checked around 5,000 hotels and will include their reviews alongside those of site visitors.