EasyJet is clearly starting to position its online package holidays division with customers ahead of a relaunch in March 2011.
The low cost carrier's traditional festive period email blast to customers to celebrate its latest ticket sale saw a major focus on plugging products and deals from EasyJet Holidays.
Traditionally mailshots have focused on flight-only and re-directed recipients to the main website, rather than the Holidays section.
Recent weeks have also seen EasyJet Holidays appear in the top agency and holiday sites in the UK. The latest data saw EasyJet appear higher for traffic share than Cheapflights, Travelzoo, Skyscanner and TravelRepublic.
EasyJet set out its plan in November this year, signing a deal with Lowcost Travel Group as part of a major upgrade to its travel strategy in Europe.
From March next year, Lowcost will replace TUI-owned Hotelopia as provider of accommodation to customers can build their own packages on the EasyJet Holidays website.
The move is being touted as a direct threat to the likes of Thomas Cook and TUI-run Thomson Holidays and will be backed by a major marketing campaign to new customers.