Another issue that tourism managers are able to tackle, as destinations approach the end of their shut-down periods, is the difficult area of guest behavior.
How do destinations get their visitors to, for example, stop public urination or start using eco-friendly sunscreen?
Or, another significant problem in countless destinations around the world, how to crack down on littering in popular areas?
These are all those things cities wish that they could get their visitors to do but often haven't had the opportunity to think deeper into the problem.
It's not just signs, fines and education. A little creative nudging and engineered compliance goes a long way.
Destination management and tourism specialist Doug Lansky tackles this sensitive issue in the latest episode of Destination X, including an interview Xavier Font (a professor at Surrey University).
How to stop tourists behaving badly