Upmarket travel guide service DK (Dorling Kindersley) will be the first recipient of a integrated travel search and review system provided by Gekko.
The Holland and UK-based startup (see TLabs Showcase - Gekko) is working with DK to provide the first ever white label of its hotel engine.
The system will provide search, description content, prices, images, reviews and integration with social media tools such as Facebook within the Places to Stay section of the DK site.
Details of each property can be previewed via a roll-over before viewing selection.
Gekko feeds in minimum pricing from many of the usual bed providers such as Hotels.com and Booking.com. Once a supplier is selected the user is sent to the site to complete the booking.
The deal with DK is what Gekko hopes will become a significant new revenue stream, having until now just provided its service through a B2C site.
Both organisations say discussions have taken place to possibly use the same service on DK's sister website Rough Guide in the future.
The addition of additional hotel tools to DK follows its launch in November last year to create a series of high-end and interactive iPad apps for some of the most popular cities it covers, such as Paris, London and New York.