Consumers can't get enough of social media, it appears - with almost two-thirds admitting they spend at least two hours every trip sneaking away for a bit of Facebook action.
Half of leisure travellers say they check and update their social networks while on holiday, with 40% - unsurprisingly - admitting they no longer send postcards to family and friends, with Facebook and Twitter offering more instant gratification.
The survey of 2,000 Brits by online travel agency Ebookers also found that 50% of those that check in with their social networks actually think it's a waste of time, but do so because they feel "out of the loop" or are "bored".
So how are travellers doing it? Almost 60% are logging into their Facebook and Twitter accounts from a mobile, with personal laptops accounting for 28% and facilities at a hotel or other accommodation just 14%.
Facebook, inevitably, is the most popular of the social networks (83% vs 28% for Twitter).
And what are consumers doing on their social networks?
- Keeping friends and family up-to-date - 38%
- Habit - 22%
- Checking on events back at home - 19%
But is it the just digital natives that are shunning the sun and sangria for their regularly mainlining of social chat?
No. Around 40% of over 55s questioned in the survey admitted to checking their Facebook accounts, too.