DEVICES: Travel applications continue to litter the Apple and Google Play app stores, but with dozens even hundreds rarely downloaded let alone used regularly. Yet the sales proposition for many applications is either free or very cheap. Why is that and is it wrong?
Our smartphones are probably one of the most expensive things we carry around each day.
But given that iPhones are anything but cheap, why are so many of us surprisingly cheap when browsing the virtual shelves of the App Store?
Ironically enough, that tendency to be cheap may end up proving costly in the long run.
It’s no shocker that free apps are vastly more popular than paid apps; everyone likes getting something for nothing. But it is surprising that folks consider a $3 app expensive, and a $10 app downright exorbitant.
Read how to fix the app economy on MacWorld and the economics of pricing on Jury.me.