Protocols to check if content might be insensitive to readers in the wake of international incidents are yet to extend to all corners of online travel.
Earlier this week, Expedia apologised after a mailshot to subscribers featured a postcard picture of a cathedral in Christchurch, New Zealand, which was severely damaged in the city's earthquake just a few hours before.
Given the negative press Expedia received after the error, perhaps surprising to see another online travel agency in the region - Wotif - at the centre of another, arguably worse, faux pas.
Users visiting the accommodation search pages on the OTA may have come across a luxury bed and breakfast known as Tangley on Clyde.
Unfortunately, try and look at the price and more information and a pop-up appears with a special offer: "Min 2 mights stay, with this 'Shaking Good Deal' you will receive a complimentary gourmet meal with a glass of wine, which is valued at $65 per head."
"Shaking good deal" is probably not the best turn of phrase given the circumstances, especially as the hotel was damaged in the quake.
When asked about the signage and language, a Wotif official says:
"We have since done a bit of investigating and I have found the deal in question. It was added on the 9 of February by the hotel as an exclusive offer. I believe that the unusual name was purely given as a way of highlighting it at the time. It was removed in the very early hours of this morning by our HQ in Australia and was just a very unfortunate coincidence."
Once again, such events illustrate that companies should perhaps have some kind of process in place that will search for and eliminate such potentially embarrassing - or even insulting - messaging when tragic events take place.
As for the Tangley on Clyde? The hotel says it came through the devastating events earlier in the week with minimal damage and the owners "look forward to welcoming our guests for the season."
"We would like to thank all of our guests who have emailed and phoned to check that we are ok and that Tangley has survived the shake."