India-based OTA Cleartrip has launched a curated list of destinations, activities, short and long itineraries, and hotels.
The company calls the list "Collections" and is making a big play of trying to create a new way for users to find products.
The new section on the site acts as a source of inspiration to travel. Currently, there are 45 curated listings, Cleartrip plans to add more such listing in near future.
Examples listings include: Japan on a budget, Short breaks from Paris, India's best monsoon experiences and more.
Cleartrip has partnered with Conde Nast Traveller to help create the listings. For every listing, destination/hotel tips displayed are retrieved from the consumer-focused guide and content brand.
Also, for every destination in a listing, the application displays four options: Explore the destination using Cleartrip's SmallWorld app, find various mode of travel to the destination using Cleartrip's Waytogo, find hotels to stay and flight options.
The Collections section is optimized (responsive) to display in any screen size.
Recently, Cleartrip launched Waytogo, a trip planning tool powered by Australia-based multi-modal search engine Rome2Rio.
The company says:
"We aim to make Cleartrip the Swiss Army Knife of travel. Collections and Waytogo are inspirational addition to this toolkit."
When the company adds more such listings, implements the ability to search by theme/duration/destination, and makes the listing entirely bookable online - it will be posing a threat to many travel inspiration based startups.