InterContinental Hotels broadened its Android offerings, debuting free Priority Club Rewards apps on Kindle Fire, Google TV and Android Tablets.
Regardless of the platform, the apps enable users to search for hotels and check rates, and book hotels for all of InterContinental's seven brands, as
well as view or cancel reservations.
And, InterContinental lays claim to being "the first hotel company to launch apps for both Kindle Fire and Google TV."
Users can find the Kindle Fire app in the Amazon Appstore for Android, and both the Google TV and Android tablet apps are ready for download in the Android Market, InterContinental says.
The Priority Club Rewards app had been available for Android smartphones since July 2010, and InterContinental had launched an iPhone app in April 2010.
"Extending our solutions to work with Kindle Fire, Google TV and Android Tablets is key to our next-generation personal technology strategy," says Michael Menis, vice president, Web and Interactive Marketing, at InterContinental. "As consumers embrace new devices like tablets and interactive television, we will continue to expand our reservation options and brand presence through these fast-growing, emerging touch points."
Readying apps for diverse touch points is becoming a key mobile challenge for travel and other companies.
For example, Google says Android developers can migrate their Android apps to Google TV, but those including touchscreen functionality, telephony or GPS features won't make the cut.