Travel technology provider Travelsoft Group has acquired Eventiz Media Group, which owns travel trade publication L’Echo Touristique.
Terms of the deal have not been disclosed, but Eventiz joins Travelsoft's existing brands including travel booking engine provider Travel Compositor, acquired in March last year, and leisure travel distribution platform Orchestra.
Paris-based Eventiz also owns travel trade news sites including TOM.travel, Deplacements Pros and Pagtour media.
According to a release, the acquisition is in line with Travelsoft’s strategy “to bring to the market the benefits of the data processed by the group's platforms, in particular tourism offices, with services such as market analysis, monitoring and business intelligence.”
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Frederic Vanhoutte, founder of Eventiz Media Group, said: “Joining the Travelsoft Group will provide us with the resources to take our business to the next level.”
Christian Sabbagh, founder and CEO of Travelsoft, added: “It is an honor to welcome professionals of the quality of the Eventiz staff to the Travelsoft Group, renowned and recognized in our industry. We are always looking for new and innovative ways to add value for our clients. Eventiz will enable us to work with new and key players on the market, such as tourism offices, and will strengthen the value proposition of our services.”
Travelsoft announced last October that Captaz had become a minority shareholder and invested in the company and said at the time that the investment would fuel momentum.