While high interest rates and other economic challenges continue
to be an issue for startups across the travel industry, the outlook from two
active investors remains very positive, with both agreeing opportunities abound
for both startups that are shaking up the status quo and those that are solving
real problems in the existing ecosystem.
“We’ve seen a lot of opportunity with companies doing something
totally different, but for a niche that already exists .. there’s lots of space
even in mature markets to disrupt,” said Andy Nau, partner at Ennea Capital Partners.
“But then … there are a lot of startups solving problems that
are real. They might not be the most sexy problem, but they actually can create
a lot of value for the company they are solving it for. I’m bullish on both
sides. I’m also very bullish on the fact there are still so many new travel
startups coming through the door, because it’s just a fun industry to be in and
everyone wants to travel. So it’s not going away any time soon despite what
people are saying.”
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Nau and Unlock Advisors founder Cara Whitehill spoke with Phocuswright
managing director Pete Comeau as part of the Phocuswright/WiT Global Startup
Pitch semifinal event on Thursday.
Whitehill said she’s particularly excited to see how the
preferences of younger demographics begin to change the way shopping and
booking takes places across the travel industry.
“I was asked by a young person the other day, why would we use a
booking engine?” she said.
“Their generation, it’s all video driven, it’s very image
forward, and I think that’s really a paradigm shift for how we think about
travel going forward.”
Whitehill, who focuses on angel investing and advising for B2B
startups, also called out fractional mobility and decentralized identity as two
areas that have potential for innovation.
And while high interest rates may prevail for some time, Nau
said this is a great time for “brave investors” who are in for the long term
and understand the value proposition.
“They understand the travel industry is one that’s going to
continue to grow, and it’s just going to change over time,” he said.
“Environmental-friendliness of the travel industry, trends
around being more inclusive, things around different mobility forms - there are
so many different areas that are growing, and a smart investor would actually
see this a great time to double down.”
Watch the full discussion below.
Global Startup Pitch 2023 Post Game Wrap-Up