provides itineraries and tips from travelers that are linked with booking
options from partners including Booking.com, Viator
in 2020, Travogram is part of the Amadeus Launchpad 2021-2022 batch.
your 30-second pitch to investors?
Travogram is a social platform
where travelers can find thousands of inspiring itineraries and tips shared by
real travelers that can be used by anyone to easily plan and book trips. The app's
unique algorithm makes itinerary sharing super-fast and in return, trip writers
earn payouts for any bookings made on their trips.
We are the first platform where
travelers can plan, book, share and monetize trips. In short, our mission is to
make traveling easy, fun and rewarding!
Describe both the business and technology
aspects of your startup.
On the business side, Travogram is a travel social network and booking platform. We bring
authentic travel itineraries and experiences sourced from real travelers to
help anyone plan and book trips. Travogram partners with leading industry
players for lodging, flights, transport and activities to simplify bookings with
competitive pricing. Beyond B2C, we are also targeting B2B opportunities to partner
with travel entities and social platforms. Travogram makes revenue from booking
transactions and B2B partnerships.
On the technology side, the Travogram app and website integrates with cutting-edge travel
technologies and booking partners to drive simplicity and ease of use. Technology
enables trips to be shared in seconds and be content-rich with day-plans, photos/videos,
reviews, maps and booking options. The Travogram platform is built on scalable
cloud infrastructure and has deep analytics capabilities to closely monitor adoption
your SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of the
- Strengths: Travogram’s
biggest strength is being that “one place” to easily find inspiring trips
posted by fellow travelers, which can be customized and easily booked by
anyone. On top of that, providing clear incentives to trip writers makes it a
win-win proposition. Bringing this together with simplicity and speed remains
Travogram’s unique advantage.
part of Amadeus Startup Launchpad (2021-2022 batch) is instrumental on receiving top
advisory, industry networking and technology integration support. In addition,
partnerships with Booking.com, TravelGateX, Viator, Mondee, etc. have been
- Weaknesses: We are
first-time founders learning the startup ropes. Also, being self-funded limits our
ability to launch big marketing campaigns.
- Opportunities: More than 75% of travelers say
that recommendations from friends and family influences them the most in making
travel choices, yet there is no easy way to collect/share itinerary routes. Millennials
and GenZ are searching to book fresh, exciting and unique travel adventures
- as posted by Instagrammers/TikTokers. There hasn’t been a better time to unite the forces of
social networks into simplified travel planning and bookings process to unleash
this multi-billion-dollar opportunity.
- Threats: Uncertainty
still looms around the COVID pandemic, delaying full travel industry recovery and impacting
our market penetration projections.
What are the travel pain points you are trying to
alleviate from both the customer and the industry perspective?
Today, travel planning is inefficient and
time-consuming. A recent study revealed an average American visits 140 websites
before booking a trip. Who comes to the rescue? Research says recommendations from friends
and family are most critical in making travel choices. However no easy way
exists to plan/book trips based on fellow travelers’ itineraries and recommendations.
When talking about travel bloggers, posting on social
media or writing travel blogs is time-consuming and hard to market and
monetize. Bloggers need a platform to easily share and monetize travel content.
you've got the product, now how will you get lots of customers?
mid-2021, we have launched multiple small marketing campaigns to discover what works
and have crafted a multi-channel growth strategy. Today, we leverage search engine
optimization (SEO), paid online advertisement, influencer marketing and
strategic B2B partnerships to drive user adoption. Results have been great, and
we are ready to launch campaigns at 25 to 50X scale.
what process you've gone through to establish a genuine need for your company
and the size of the addressable market.
founders, first-hand felt the critical need of this product while traveling. Meeting
many industry leaders/advisors and getting positive feedback continued to refine
the idea. We extensively reviewed consumer behavior, market landscape and travel
trends from leading research firms to further iron out the need.
point came when we pitched at Amadeus Startup Launchpad and got accepted to the
program. It gave us strong industry validation and significant confidence. Then,
the best confirmation came from real travelers, as they begin to use Travogram
and gave great feedback.
The global leisure travel
market size was valued at more
than $1 trillion in 2019 and is projected to reach $1.7 trillion by 2027,
registering a CAGR of 22.6% from 2021 to 2027.
when will you make money?
already generating revenue. Revenue comes from travelers booking hotels and
activities using our platform. We have partnered with industry-leading booking platforms
like Amadeus, TravelGateX, Booking.com, Viator and Mondee. Advertisement
is another significant revenue channel to explore further.
are the backgrounds and previous achievements of the founding team?
founding team carries balanced consumer-focused startup and Fortune 100 enterprise-grade
industry experience. Our founders have played instrumental leadership roles in building and
growing successful consumer-focused startups (Redbox, TicketsNow) and have
led/managed $15 billion-plus customer-experience product portfolios in large
enterprises (Cisco Systems).
have you addressed diversity and inclusion within your business?
is a global platform, and travelers around the world from various nationalities
and ethnicities have equal access to all the services. Our influencer
collaboration program ensures diversity and inclusion principles to welcome
diverse backgrounds. Our workforce is global and spans across multiple regions
to bring diverse mindset to Travogram culture. As the company grows, inclusion
and diversity principles would remain central to our culture.
been the most difficult part of founding the business so far?
pandemic has been the most difficult part, specifically to support team members
impacted by COVID, continue to drive progress and stay together as a team. Due
to the travel industry coming to a halt, it was challenging to drive user
adoption and bookings growth.
travel startups face a fairly tough time making an impact - so why are you
going to be one of lucky ones?
- We have
first-mover advantage to solve a real problem with a simple and intuitive
solution, validated by the travel community and industry experts.
- We have
strong partnerships with travel industry leaders, and venture capital support
will further strengthen our execution.
- We are
patient, good listeners, tech-heavy and fast to pivot as market needs. Add some
luck to it and yes, our odds look good.
from now, what state do you think your startup will be in?
ourselves recognized as an innovator in the online travel category with steady
growth in user base, trips shared and bookings revenue. On the funding front,
we expect to have a suitable seed investor providing strategic guidance and
financial support. The platform will continue to expand with more industry
partners in lodging, activities and transportation categories.
your end-game? (Going public, acquisition, growing and staying private, etc.)
is to become a leading travel platform for planning, sharing and booking
amazing journeys with ease. Along the way, we are open to evaluate all options and
partnering opportunities to help us get there. Right now, we see us growing our
user base to capture market-share with the support of investment funds.
PhocusWire's Startup Stage
Learn more about our profiling of new travel companies and how to apply.