VIDEO: RedDoorz on growth, distribution and IPO plans

Despite the devastating effects of the COVID-19 pandemic on Asia, Singapore-based RedDoorz is emerging from the crisis with its ambitious vision intact.

Founded in 2015, the company now has 2,900 properties under five technology-first, budget-category brands – the original, RedDoorz, plus Urbanview, SANS, Sunerra and KoolKost, an extended stay brand.

In an interview at The Phocuswright Conference 2021, RedDoorz founder and CEO Amit Saberwal talks with Web in Travel managing director Yeoh Siew Hoon about his aim to grow the company into Southeast Asia’s largest hotel management and booking platform with more than 15,000 properties.

Saberwal says the pandemic has delayed the company’s strategy by two years but, “Our revenue profile is much better.

Every dollar that is made on the core business, we make 50 cents on ancillaries, that was zero pre-pandemic. Our take rate is above 20%. We are making more money on half the room nights today.”

He also shares which technology investments have paid off for the company, the impact of accelerated digitization among consumers and why RedDoorz may “never go back to performance marketing on Facebook or Google.”

Watch the full interview below.

Later Saberwal sat down in the PhocusWire Studio at The Phocuswright Conference to discuss distribution strategies, future priorities and his views on an IPO.