More executive changes at Expedia Group as Gieselman departs

One month after announcing a restructuring of its B2B operations, Expedia Group is making changes to its consumer functions.

Effective June 1, Expedia Brands president Jon Gieselman is leaving the company. Gieselman spent three years leading the company’s consumer business and marketing division.

Upon his departure, Expedia Group is creating two new C-suite positions and making internal promotions to fill them: Jochen Koedijk will lead marketing as chief marketing officer and Brad Bentley will oversee the consumer business as chief operations officer. Both will report directly to Ariane Gorin, who becomes CEO in May when current CEO Peter Kern steps down.

“In our journey of transformation, Jon has led a dramatic unification of our go-to-market strategy for our brands, development of our best-in-class loyalty program, and has built industry-leading creative capabilities,” said Peter Kern, CEO of Expedia Group. “Jon is a visionary leader in consumer marketing and is leaving our consumer brands in a great position for the future.”

Koedijk has been with Expedia Group for three years, leading the organization’s marketing investments and implementing a data-driven approach to marketing across the company’s consumer brands. Bentley joined Expedia Group about 18 months ago and has led efforts to streamline the company’s B2C business.

“With Brad and Jochen, we have two excellent internal leaders to drive the future of our consumer business,” Gorin said.

“They will build on our strong marketing and tech foundations and will sharpen our focus on delivering growth. I also want to extend a heartfelt thank you to Jon for being an incredible colleague and for his outstanding contributions and leadership in setting us up for this exciting future.” 

Gieselman joined Expedia Group first as a board member in late 2019 and then becme president of Expedia Brands in 2021. In a statement, the company calls him a “critical architect” of its cross-brand loyalty program, One Key.

In late February, Expedia Group announced the creation of two new divisions to be led by company veterans: Alfonso Paredes as president of Private Label Solutions and Greg Schulze as president of Travel Partners and Media.