Managed travel platform and
travel management company TripActions will rebrand on Feb. 7, according to
official communications sent to customers this week and obtained late yesterday
by both BTN and BTN Europe from separate industry sources.
Though it was not included in the official communications, BTN has learned the
company will be known as Navan and is billing itself as “ushering in a new era”
that will “redefine and reset expectations of what business software should
be—designed for people,” according to the customer documentation.
The vast majority - if not
all - of the company’s products will be renamed.
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The flagship TripActions product will become Navan Business Travel, Navan Group
Travel and Navan Guest Travel. The company’s Lemonade product will be called Navan
Personal Travel. The Liquid payment and expense product will become Navan
Travel Payment and Navan Expense.
The mobile-first travel management company will launch a new app with the
rebranding and has advised customers that simple actions may need to be taken,
but customer details will port to the new systems.
“Please be prepared to
update your TripActions app next week, if it does not already auto-update based
on your settings,” read one customer communication, likely targeted to
travelers. The buyer communication detailed that travelers who had booked on
the platform in the last 120 days would receive a direct notification from the
company on Jan. 31.
It continued: “Your existing
profile information, trip plans and expenses will follow you to the new app, so
you won’t need to re-enter any information. Keep an eye out for all the
exciting updates to the TripActions brand and experience next week.”
A TripActions spokesperson
declined to comment for this article. It is BTN's understanding that U.K.-based
subsidiary Reed & Mackay, which TripActions acquired in 2021, will not be
incorporated under the new brand.
TripActions on Aug. 12,
2022, applied to the U.S. Patent and Trademark Office to
trademark the name “Navan” for broad usage on products touching travel booking,
travel management and expense.
Leading up to the rebrand,
TripActions in October raised more than $300 million in Series G funding, bringing its
total valuation to $9.2 billion, according to the company.
BTN named CEO Ariel Cohen among its 25 Most Influential People in Business
Travel in 2018, 2021 and 2022.
*This article first appeared in BTN and BTN Europe editor-in-chief Andy Hoskins contributed reporting.