India-based online travel agency MakeMyTrip (MMT) has launched a generative artificial intelligence (AI)-enabled trip planning assistant building on its Myra assistant, which was unveiled last year.
The assistant aims to help travelers with every stage of trip planning using a conversational interface enabling both voice and text and is a “notable upgrade to the existing AI agent, Myra,” the company said.
Users can ask the assistant complex questions such as “Where can I go in August for a relaxing holiday with my kids?”and receive personalized recommendations with real-time pricing and availability.
“We have always believed that technology is at its best when it solves complex problems behind the scenes, while making the customer interface as intuitive and as delightful as possible,” said Rajesh Magow, co-founder and group CEO of MMT.
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“With gen AI, we take that vision further by turning intent into action through natural, human-like conversations. By enabling access initially in Hindi, and expanding to multiple Indian languages soon, this launch has the potential to solve for the Bharat heartland, reaching the deepest corners and bringing seamless, intelligent travel booking to those who’ve long been underserved by digital platforms. It brings together the full strength of our platform, including customer preferences data, supply, user-generated content, personalization and real-time intelligence, to power the next era of travel: connected journeys that intuitively adapt to each traveler’s needs, from start to finish.”
Sanjay Mohan, group chief technology officer, described the development as one of MMT’s “most ambitious tech builds.”
“It is also the first of its kind to operate across so many categories, in real time, and at this depth. Our in-house team has developed custom language models and layered them with planning, scheduling and verification systems that work in sync and respond in real time. The result is a multi-agent AI framework that collaborates across categories to deliver a seamless experience. The system is currently in beta, allowing us to learn from real interactions and continue strengthening it,” said Mohan.
The beta version of the assistant is available in English and Hindi, with additional India languages in the pipeline.
MMT said it plans to introduce “richer semantic search capabilities” as well as develop AI use cases around images and video going forward.