Delta
Air Lines will debut an eye-popping technology on June 29 at Detroit Metro
Airport.
The technology, called Parallel Reality, will allow
up to 100 flyers to simultaneously see flight information tailored to
their unique itinerary, even though those travelers will be looking at the same
digital screen.
Delta will trial the new solution in partnership
with Pasadena, Calif.-based Misapplied Sciences.
"The Parallel Reality experience means
customers will no longer have to search for flight and gate information,” Delta
senior vice president of customer experience Ranjan Goswami says.
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The Parallel Reality screen will be located
immediately past the security checkpoint at Detroit Metro Airport’s Terminal A.
Travelers will be able to activate it and view their own flight information
with a simple boarding pass scan. Alternatively, flyers enrolled in digital
identity through the Fly Delta App will be able activate facial recognition at
the exhibit kiosk.
Misapplied Sciences has explained that Parallel
Reality works through the use of pixels that can simultaneously project up to
millions of light rays of different colors and brightness. Each ray can then be
software-directed to a specific person.
Delta CEO Ed Bastian first shared news of the company's work with Misapplied Sciences during a keynote at CES in 2020.
* This article first appeared in Travel Weekly.