What the travel industry is learning about effectively implementing AI

It’s been nearly two years since OpenAI released ChatGPT – sending companies across nearly every vertical scrambling to understand and implement the technology.

As part of that process, many companies, including many in travel, initiated proofs-of-concept to determine the best use cases.

It’s something Greg Abbott, senior vice president of travel and hospitality for DataArt, has seen first hand as his company has worked with dozens of clients across the industry to develop PoCs for a wide range of purposes."

Abbott characterizes 2023 as “PoC mania” – with the majority not yet making it into production, an indication these are still very early days in generative AI development.

So what will it take to make this technology more mainstream across travel? Abbott shares his ideas, including the need to deal with technical debt and to have a modern data platform that ensures data is clean, accessible and compliant.

Watch the full discussion below with Phocuswright's senior vice president of content Mitra Sorrells.