Travelers in Asia are showing growing interest in vacation rentals according to Trip101.
Trip101, a startup that provides travel recommendations on accommodations, destinations and experiences, said that between 2022 and 2023 there was an 84% jump in vacation rental bookings in Asia. The data relates to 16 Asian countries, including China, India, Japan, Indonesia,
Malaysia, Singapore and Thailand.
And the trend isn’t totally new. Trip101 said that the last four years of bookings suggest an upward trend in Asia bookings going forward.
More bookings aren’t the only indicator of the market’s growth: The average stay length rose by from pre-pandemic numbers.
“Following U.S. and Europe’s footsteps, the average booking value in Asia saw a 20% increase as well, from pre- to post-pandemic years,” Trip101 said, pointing to an increase from a 2.5 night average stay to 3-night average stay. “This trend looks promising as it implies people are willing to spend more for longer stays and enhanced experiences.”
Part of that growth, Trip101 speculates, comes as a result of the pandemic and the lifestyle shifts that came with it.
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“The pandemic catalyzed a significant shift in lifestyle and travel preferences by enabling remote work,” Trip101 said. “People now have the freedom to work from anywhere, empowering them to embrace a more flexible travel style, combining work with leisure and exploring new destinations while maintaining professional commitments and thus giving rise to new travel trends like workation, bleisure travels and digital nomadism.”
Travel in Asia has been trending upward for some time. Additional reports over the last year or so have pointed to a rebound after the pandemic with travelers returning to the region after long border closures and COVID-19-related restrictions.
And PhocusWright reported in January that inbound and outbound travel was gaining momentum in Southeast Asia and anticipated that mobile bookings would be on the rise in coming years.