Nobody is safe from so-called citizen publishers - especially when bad behaviour results in the full force of Miami's airport law enforcement becoming involved.
Such was the scene this weekend on a flight from London Heathrow to Miami on American Airlines.
Three female passengers were rather "tired and emotional" (Private Eye in the UK readers will know this is the diplomatic form for those that may have consumed more than a unit or two of alcohol).
After various, err, discussions with cabin crew as to why they were no longer being served bottles of wine, crew had to make a decision whether to divert the flight to another city on the US east coast.
The crew decided to continue ahead, despite the increasingly erratic behaviour of the three passengers - also asking other passengers if they would be happy to not only be official witnesses but also, incredibly, assist the crew if the trio needed restraining with plastic handcuffs.
It didn't come to that. The aircraft eventually made a swift decent into Miami airport, where it was met on-board, in rather dramatic fashion, by a mixture of around 18 police, airport and airline officials.
In the old days, such high drama would just end up as chatter amongst passengers, and probably with their friends, colleagues and family back at home.
Not any more... This from a tweeter on the flight.
In all likelihood, the trio were sent back to the UK, perhaps fined. But they should also probably thank their lucky stars that none of the passengers decided to snap pictures (or even record video) as they were hauled off the flight by Miami's finest - and then, inevitably, shared all over the web.
NB: Worth saying that the trio were NOT due to attend the PhoCusWright conference :).